Cookies are small text files that are placed by a website on a visitor’s computer, which is then readable by that website at a later point in time.
They are not programs, they are not by themselves malicious and they can be very helpful. They are mainly used to help recall something about the user, their visit, their preferences and are very common to most websites. For example they are used to remember usernames/passwords on many websites, preferences for country location or language, and they are critical for wish lists and shopping baskets when using an e-commerce site.
They are often used for analytics, i.e. to monitor visitor behaviour while on a website. This means that website owners can check which pages are the most popular, which get visited first, how a visitor navigates a site, how long they visit and more. This is generally used to improve site design but can be used for marketing by the website owner.
Cookies can also be used by advertising and marketing companies to track your visits, what adverts you see and whether you click any adverts, but also to offer targeted marketing, that is adverts which are more relevant to you.
Collects information about how visitors use our site. We use the information to compile reports and help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from and the pages they visited.
To find our more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.whatarecookies.com